Your privacy is not for sale
We do not and will not sell or rent your personal information to anyone, for any reason, at any time. Pure Fare uses and discloses your personal information only as follows:
We limit the collection and use of personal information
Certain areas and features of the Site are available to you without registration or the need to provide to us any information. However, other features of the Site or the Service may require registration, which involves provision to Pure Fare of an email address and a password (collectively the "Registration Information"). In order to benefit from the full functionality of the Service, you can also provide additional details about yourself such as height, weight, gender, age, etc. From time to time we may request other personal information to provide you with other benefits of the Service. In all such instances, you will be given the opportunity to provide or to decline to provide that information, and it will be used only for the stated purpose. Pure Fare may make anonymous or aggregate personal information and disclose such data only in a non-personally identifiable manner to:
Online session information and use is only used to improve your experience
When you visit the Site, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.
"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. Pure Fare may set and access cookies on your computer to track and store preferential information about you. Pure Fare may gather information about you through cookie technology. For example, Pure Fare may assign a cookie to you, to limit the amount of times you see a particular Pure Fare Offer or to help better determine which Pure Fare Offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you.
Web beacons are images embedded in a Web page or email for the purpose of measuring and analyzing site usage and activity. Pure Fare, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.
Third parties offering other products or services will not be given your personal information without your permission
If you use a message board, blog, journal or any other method of posting user-generated content on our Site, you should be aware that any information you submit there can be read, collected or used by other users and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these areas.
Contests, Giveaways and Surveys
Disclosure of your information to protect our rights or if required by law
Notwithstanding the foregoing, Pure Fare reserves the right (and you authorize Pure Fare) to share or disclose your personal information when Pure Fare determines, in its sole discretion, that the disclosure of such information is necessary or appropriate:
Your data may be transferred upon acquisition of Pure Fare but only in accordance with this Policy
You can transport or delete your data
Your data is yours. You can remove it anytime you want. When you request us to delete your account for the Service, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. However, portions of your data, consisting of aggregate data derived from your Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. Pure Fare keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers. We also reserve the right to use any aggregated or anonymous data derived from or incorporating your personal information.
Email communications from us
We reserve the right to provide our registered customers with weekly summaries of their Account Information and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Pure Fare or third-party goods or services.
Pure Fare subscribers have the ability to opt-out of receiving our weekly summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions in the emails. Opting out in this manner will not end transmission of service-related emails, such as email alerts.
Your data is secure
We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Pure Fare accounts and systems from unauthorized access.
When you register for the Service, Pure Fare requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.
However, it is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.
You are responsible for maintaining the confidentiality of your Login ID and Password
If you have a security related concern, please contact us at firstname.lastname@example.org. We will work closely with you to ensure a rapid and personal response to your concerns.
Contact us if you have any questions or concerns
If you have questions, comments, concerns or feedback regarding this Privacy and Security Policy or any other privacy or security concern, send an e-mail to email@example.com.
This policy was last updated on October 11, 2010.