Human civilization did not start to flourish until the first seeds were planted for cultivation, this is a great indicator of how food is so deeply rooted in the human condition. That is why our mission at Pure Fare promotes a holistic and sustainable approach to providing food to our customers. The average person is inundated with health food buzzwords daily. We see it all the time, food is promoted as healthy, sustainable, local, organic, unprocessed, GMO free and fresh. However, oftentimes establishments fall short of actually living up to these standards and providing a product that truly strives to be as sustainable as possible.
At Pure Fare we always look at all three pillars of sustainability. We believe to be TRULY sustainable, you must focus on being environmentally just, socially equitable and you must build a system that is economically viable. In other words, we aren’t putting up smoke screens. We strive every single day to make sure we are building a model that is transparent to our amazing customers while providing food that is 100% GOOD!
Think of Pure Fare as the hardware store for optimal health. We do the leg work to ensure we are providing food that contains the essential elements to make sure our guests are getting the most out of every bite. We order the fresh and organic produce and we order local when we can. We are mindful about our packaging and our waste. Our food is made fresh daily and everything is made totally from scratch. We focus on creating flavor without taking the easy way out and using salt and fat but rather capitalizing on the natural flavors that fresh and flavorful raw ingredients provide. We research the benefits of the herbs and spices we use to ensure our customers can be confident in the fact that what we are serving is boosting their health.
We celebrate the fact that consumers are casting a vote for how the food system works every time they purchase a meal. We vote for a world where our food is grown by people who are getting fairly compensated. We vote for food that nourishes our bodies and minds. We vote for food that doesn’t contribute to the destruction of our environment. At Pure Fare we believe that business doesn’t have to live and die primarily by our profit margin but rather by honoring our mission and practicing what we preach.